Find your fit

Social media confidence & visibility

Stop hiding behind your business. Become the person people remember.

Your confidence, content and visibility aren't separate from your business growth. We help founders and business owners find their voice, build a strategy they actually believe in and show up in a way that feels like them.

Alice Potter, founder of AJP Social Studio, speaking on stage at Social Media School 2026

Alice PotterFounder & Creative Director

2023 AJP Social Studio founded, after years of blogging and fashion content
110 people in the room at Social Media School 2026
£1,300 raised at Social Media School 2026
5.0 ★ from 33 Google reviews, every one of them five stars
View client stories

Sound familiar?

You have the expertise. Let's make sure people know it.

Right now, it might feel like…

  • You freeze the second the camera turns on.
  • You've drafted the post six times and still haven't hit share.
  • You're trying every tactic, and none of it feels like you.
  • You show up for a fortnight, then disappear for a month.
  • People who know you rave about you. Everyone else has no idea you exist.

With the right support, it can feel like…

  • You know what you're saying, and why it matters.
  • You've got a plan you'll actually follow.
  • Your content sounds like you on a good day.
  • Showing up is a habit, not a heroic effort.
  • The right people recognise you, remember you and get in touch.

No shame, no judgement, and no question too silly. We start where you are.

Find your starting point

The AJP way

Confidence first. Strategy second. Visibility that lasts.

Most advice starts with the algorithm. We start with you, because the best strategy in the world is useless if you're too nervous to use it.

  1. Feel safe enough to be seen

    We work through the nerves, the "what will people think" and the camera fear, at your pace.

  2. Get clear on your message

    What you stand for, who it's for and how to say it so it sounds like you, not a template.

  3. Learn or create with expert support

    Build the skills yourself, or let Team AJP plan, film and edit alongside you.

  4. Show up consistently

    A rhythm you can keep, so people come to know you, not just see you once.

Client stories

Real people. Real progress.

5.0 from 33 Google reviews
Plan It · 90-minute strategy call
I left the call feeling reassured, inspired and with a clear plan to take my socials to the next level.

"Alice shared so many practical tips and insights that have really helped me feel clear and confident about my social media strategy."

Emma Reeves
Google review
Learn It · Social media course
Before the course I felt very overwhelmed… by the end of the course, I felt so much more confident and ready to take on the digital world.

"Alice made everything feel approachable, understandable and even fun."

Lisa Hurst
Google review
Create It · Event & studio shoots
Not only did she capture high-quality content, including plenty of B-roll… she also brought so much creativity to the process.

"Alice is super friendly, professional, and easy to work with, making the whole experience enjoyable and effortless."

Liz Roberts
Google review

Don't just take our word for it.

Read all 33 on Google
No question ever felt silly, and I always left our sessions feeling inspired and focused.
Emma Derricott · Ems Fitness Hub
She didn't gate keep anything, and was so open and honest with every question I asked.
Sarah Braysher · VIP Day
It has helped to reduce my fear around reels and being visible.
Joanne Adams · Shoot Your Shot masterclass
Alice has truly been a game-changer for us at One Fylde.
Adam Jacques · One Fylde
The best/biggest cheerleader you'll ever need to build your confidence with social media.
Sophie Wright · Coaching
I came away with knowing exactly what I needed to do.
Rob Cooper · Content strategy
Being in the room is another feeling entirely!
Scarlett Townley · Social Media School 2026
Alice is great fun, has the patience of a saint and all our questions were answered in detail.
Christy Joyce · Masterclasses
Real, clear, actionable tips and guidance that help me everyday!
Helen Kane · Main Character Energy challenge
I left feeling confident with practical tips I could and have implemented straight away.
lancashire bird control · Training session
She took me out of my comfort zone…
Dagne Timuska · Main Character Energy
She has helped grow my confidence using social media… and I am already seeing results.
Jacqueline Wallace · Coaching

Meet Alice

Strategy is important. Feeling safe enough to use it is everything.

Alice Potter taking a selfie with a guest at Social Media School 2026
Alice Potter teaching on stage at Social Media School 2026
Team AJP on stage together at Social Media School 2026
01

Hi, I'm Alice

I'm a social media confidence coach, a speaker, and the woman who'll remind you that you don't need to turn into somebody else to take up space in your industry.

02

Where it started

I started in fashion. My graduate collection, Crab Baby Club, ended up being worn by Kate Nash.

Then came years of blogging and creating content for brands, then coaching, then my own stage.

03

Why AJP exists

I care about the strategy, of course. But I care just as much about how you feel while you're putting it into action.

That's why everything we do starts with confidence. Alice x

Inside AJP

A little look behind the scenes.

Social Media School 2026
The full room at Social Media School 2026
Alice hugging a guest
Four business owners together
The audience cheering
Guests taking notes

Social Media School 2027

06.09.27

Back to school. But make it business-changing.

Our annual flagship day of practical, confidence-first learning. You leave with skills you'll use on Monday morning and a room full of people cheering you on.

  • WhenMonday 6 September 2027
  • WhereThe Lowry, Salford Quays
  • Your ticketOne inclusive ticket for everyone: talks, practical learning, your workbook, food and drinks. No VIP tiers.
  • Before & afterPre-event and post-event learning so the day keeps working.
  • Last year110 people in the room, £1,300 raised for Counselling in the Community.
Any business owner looking to strengthen their socials, their confidence and their business needs to be in this room!
Kerry Boland · Social Media School 2026 · Google review

Speaking

Big rooms. Bigger conversations.

Alice speaks to founders, teams and membership audiences about the commercial value of confidence, with energy, honesty and practical takeaways people actually use.

Alice Potter welcoming the room at Social Media School 2026
  • The ROI of Confidence

    Why confidence has commercial consequences: conversations, trust, opportunities and sales.

  • Visibility Is About Being Known

    Moving from being seen once to being remembered by the right people.

  • Main Character Energy

    Owning your story, your stage and your space in your industry.

We got so much value from the session and my members loved it. Not to mention that Alice is sunshine in human form…
Tiffany Johnson · Host, The Business Bread & Butter Club · Google review
  • Keynote
  • Interactive workshop
  • Panel
  • Hosting
  • Bespoke event experience

Free masterclass

Let's optimise your Instagram profile.

Your profile is your shop window. Most people decide in a few seconds whether to follow, click or scroll on, so let's make those seconds count.

  • Free, with instant access the moment you sign up
  • Practical, step-by-step tweaks you can make to your profile straight away
  • Taught by Alice, in plain English, with no tech overwhelm
Free · Instant access

FREE Masterclass

Let's Optimise Your Instagram Profile

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Your next step

You don't need a perfect plan. You need the right next step.

Answer three quick questions and we'll point you to the support that fits, plus one alternative. Rather talk to a human? The team's here.